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Survey: Retailers lag in social outreach to consumers
Consumers find it easy to use social media for brand engagement, but that doesn’t mean they are using it.
According to the new “Global Brand Simplicity Index” from New York-based branding firm Siegel+Gale, 65% of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32% use social media for this purpose.
Similarly, 45% of consumers find social media simple for engaging customer service, but only 11% use social media for customer service engagement.
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A holiday sales trend update from NRF
Shoppers have wasted no time in getting started with their holiday purchases this year, according to a new survey.
The National Retail Federation’s Consumer Holiday Spending Survey shows that 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008, the first time NRF asked the question. This also marks the highest percentage seen in that timeframe.
