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Report: Millennials find a new use for retail-specific gift cards
A majority of millennials are purchasing gift cards, but not for the obvious reasons. According to a new report from analyst firm Mercator Advisory Group, nearly three-in-five young adults said they bought refillable retailer-specific gift cards during the previous year, up from less than half of shoppers who reported making these purchases in the 2015 study. The biggest jump was among 18- to 24-year-olds, which climbed from 44% to 53%; followed by those aged 25 to 34, which increased from 48% to 57%. -
State of the Industry Report 2016
This special report by WD Partners focuses on the new wave of shoppers that is poised to deliver more disruption to the retail industry—and how retailers can embrace that disruption to innovate and thrive in the evolving marketplace.
To download the report, click here.

