Research Topic

Beloit, Wis. – Athletic brand Nike, which first rose to dominance with the ascent of longtime spokesperson Michael Jordan as an NBA superstar in the early 1990s, is maintaining its leading position with consumers.

According to a new survey of 1,000 U.S. adults by online deal site FatWallet, a leading 41% of kids are asking for Nike products this back-to-school season.

New York - With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August.   

According to Deloitte's annual back-to-school and back-to-college surveys, 38% of surveyed parents shopping for children in grades K-12 said the back-to-school shopping season is less important to their families because they replenish school supplies throughout the year and feel less need to stock up.

New York -- A survey released Monday is in line with other reports that consumers do not plan to spend more this year on back-to-school supplies than they did last year. The survey also lists the 10 most popular retail brands for back-to-school purchases.

Target ranks as the most popular retail brand for back-to-school purchases, just ahead of Walmart, in the 21st annual Back-to-School survey by Brand Keys, the New York-based brand loyalty and emotional engagement research consultancy. Macy’s, CVS and Best Buy round out the top five.

San Jose, Calif. – Back-to-school shoppers are doing their homework online before making purchases. According to research from store analytics provider RetailNext, 73% of consumers research online and then buy back-to-school items in the store.

In addition, 32% of college shoppers plan to comparison shop online to make sure they get the best pricing, up from 28% in 2014. More than 31% of K-12 school shoppers will compare prices online, compared with 30% last year.

Other notable findings include:

Palo Alto, Calif. – Driving ROI from in-store promotions requires a deep understanding of consumer behaviors and needs.

In a new infographic, promotional technology and services provider Eversight offers nine behavioral insights to help retailers more effectively target consumers with their in-store promotional campaigns.

Click here for the infographic. 
 

Atlanta – The addition of income from Progressive Holdings LLC, as well as the elimination of expenses related to the April 2014 purchase of Progressive, propelled strong profit growth at Aaron’s Inc. The rent-to-own retailer reported net earnings of $40.5 million in the second quarter of fiscal 2015, almost five times the $8.5 million earnings reported the same quarter a year earlier.

Seattle – Last month Facebook overtook Wal-Mart in valuation, and now another digital giant has reportedly achieved the same feat. According to the Associated Press, after intense after-hours trading, which followed Amazon’s rare report of a second quarter fiscal 2015 profit, Amazon now has market capitalization of about $264 billion.

Rockville, Md. - Shifting household dynamics are changing the way Americans shop for groceries, with moms no longer always assuming this role exclusively. According to market research publisher Packaged Facts, the percentage of men who are now the primary shoppers in their households has more than doubled in the past two decades.

The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.

Seattle – The sales success of the July 15 Amazon Prime Day sales event did not happen by itself. A new IPSOS survey of 1.005 U.S. consumers commissioned by Cumulus Media/Westwood One has revealed advertising drove significant awareness for Prime Day.