Research Topic

The real retailer winners are those that truly “listen” to their customers, and then use learned details to motivate consumers to shop.   By perfecting this practice, Amazon.com has earned the highest amount of mentions and awareness across social networks, and Tiffany & Co. was the most passionately and positively discussed brand.  

Search engines are getting knocked down a peg when it comes to where consumers begin their online research.   More than two-thirds (67%) of shoppers now begin their online searches on a retail site, not a search engine, according to “Browsing & Buying Behavior by Category: 2016,” a report from HookLogic.   

Chipotle Mexican Grill is going to test delivering burritos by drones.
 
The Mexican fast-casual brand has teamed up with Project Wing, a unit of Google’s parent company Alphabet Inc., to deliver the items to a select group of students and employees at Virginia Tech, USA Today reported.

The test will last a few weeks, the report said, with the drones delivering the food with a winch.  

Teens are returning to one of their former favorite destinations.
 
According to a survey by Willian Blair of teens and young adults, teens are visiting malls more in 2016 than they were in 2015, benzinga reported.
    

Top suppliers don’t seem very worried about Macy’s looming store closings. And neither does the CEO of Gap Inc., according to a report by CNBC.com.   Gap chief executive Art Peck told attendees at Goldman Sachs' Annual Global Retailing Conference that he sees the Macy's store closures as an opportunity to grab market share, the report said.  

Taking a lesson from B.F. Skinner, Office Depot is taking steps to reward college students for refraining from using their phones at the most critical time of the day — during class.   College students are so obsessed, and thus distracted, by their phones that 33% said they checked their device a minimum of 10 times a day, according to a study conducted by the College of Journalism and Mass Communications at the University of Nebraska-Lincoln  

A majority of millennials are purchasing gift cards, but not for the obvious reasons.   According to a new report from analyst firm Mercator Advisory Group, nearly three-in-five young adults said they bought refillable retailer-specific gift cards during the previous year, up from less than half of shoppers who reported making these purchases in the 2015 study. The biggest jump was among 18- to 24-year-olds, which climbed from 44% to 53%; followed by those aged 25 to 34, which increased from 48% to 57%.