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Super Saturday could attract more shoppers than Thanksgiving weekend
The biggest shopping day of the year is approaching, and shoppers are ready — almost 156 million, to be exact. On Saturday, Dec. 17, 66% of Americans – an estimated 155.7 million people –plan to or are considering taking advantage of Super Saturday sales to complete their holiday gift list, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The survey, which asked 6,890 consumers about their holiday shopping plans, was conducted Dec. 1 - 7. -
Report reveals digital best practices
Digital touchpoints are accelerating the pace of retail from all perspec-tives, including consumer demands. A new report from digital benchmarking firm L2 identifies "must-have" omnichannel features that retailers can deploy to meet rising consumer expectations. The study evaluates the approach and performance of 96 re-tail brands with regards to key omnichannel pre-requisites.

