Skip to main content

Research Topic

  • Price is not the biggest driver for the first native digital generation

    Social media plays a huge role — bigger than pricing — when it comes to influencing the purchase decisions of Generation Z.   

  • Summer sales slump

    Consumers were cautious in their spending during the summer months.   Retail sales in August decreased by 0.2% from July on a seasonally adjusted basis, according to the National Retail Federation. (The NRF numbers exclude automobiles, gasoline stations and restaurants. Also, the Commerce Department said data for July was revised to show sales increasing 0.3% instead of the previously reported 0.6% jump.  

  • Study: Consumers growing uneasy about increasing access to personal data

    Despite the ramping up of global data regulations, most consumers are concerned about how companies collect and use their information.   In fact, an overwhelming 96% of consumers are "somewhat" to "extremely" concerned about data collection and usage. This is understandable, as more than 75% engage in digital payment transactions at least once a month.  

  • Study: Hispanic customers going online for holiday shopping

    With access to more disposable income, Hispanic consumers will up their holiday spending this year — especially through e-commerce.  

  • Holiday hiring outlook for retail looks positive

    Early signs from retailers indicate a hot job market for workers this holiday season.    Despite store closures and consolidation within the industry, retailers are signaling that there might be high demand for seasonal jobs, according to a forecast from global outplacement and executive coaching firm Challenger, Gray & Christmas.   

  • Study: Mobile drove back-to-school e-commerce sales

    Mobile commerce made the grade this back-to-school season, contributing to a 3% increase in overall e-commerce sales.   This was according to research from retail search marketing company NetElixir. The firm said mobile orders were up by 44%, and revenue was up by 64%. Mobile average order value (AOV) increased by 13%, indicating that consumers are now more comfortable using mobile devices for more expensive purchases.   

  • Study: Cash-free society could be here sooner than you think

    A cash-free economy could be here sooner than expected — and American consumers are leading the charge.   Slightly more than half (54%) of consumers in the United States expect to stop using cash for shopping by 2020, according to “Lost in Transaction,” a report from payments provider Paysafe. The study, conducted among 3,038 consumers in the United States, United Kingdom and Canada, examines how cash is merging with digital formats.  

  • Study: Amazon influences how shoppers research merchandise online

    Amazon is expanding into one of the go-to destinations for product discovery.   This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France.  
X
This ad will auto-close in 10 seconds