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Adobe: Holiday online sales could hit record-breaking $91 billion
An extended holiday season could translate into an 11% increase in online sales with mobile devices leading the charge. Adobe’s “2016 Digital Insights Shopping Predictions” report predicts that 53 consecutive days (57 calendar days in total) will exceed $1 billion in online sales, compared to 31 consecutive days last year — a 71% year-over-year (YoY) increase. -
Report: Holiday shoppers waiting until post-election
The upcoming United States presidential election is so tumultuous that it’s influencing shoppers to pull back holiday shopping plans. With the election falling in the middle of holiday shopping, many U.S. consumers said they will have a more conservative holiday spending budget this year, according to the National Retail Federation’s annual consumer spending survey, a report that tapped 7,733 consumers about holiday shopping plans.

