Research Topic

Not every New Yorker is opposed to having Amazon open a headquarters in Queens.

Adults under 30 have a different notion of “brand loyalty” than other consumers.

A new study of chief marketing officers reveals the brands these executives think do the best job of omnichannel engagement.

Brands are often failing to deliver the experience customers want, with potentially serious consequences.

Some loyalty program perks are more popular than others.

Amazon has been bested by a wholesale club giant.

U.S. consumers were feeling more confident about the economy in February amid decreased volatility in the stock market and the end of the partial government shutdown.

For the 18th consecutive year, global powerhouse CBRE was named the No. 1 commercial real estate brand by The Lipsey Company, a real estate training firm.