Research Topic

New research shows impressively high levels of consumer brand loyalty and reveals how Gen Z and other generations specifically form brand attachments.

Artificial intelligence-aided delivery orders, viral food items and low- and no-alcohol beverages are among the consumer trends that DoorDash users are taking part in this year.

A new survey reveals growing consumer awareness and consideration of the values of the brands they shop.

Despite being more than six months away, a new survey reveals that moms are already concerned about how incoming tariffs will impact Christmas shopping.

As consumers expect to soon see higher prices at the store due to tariffs, many are amending their summer vacation plans.

The overwhelming majority of consumers say they have already started bracing for price increases due to tariffs.

As U.S. tariffs start to drive up costs across key product categories, consumer behavior is shifting — fast.

New data reveals where consumers are planning to make Memorial Day purchases and what they intend to buy.