Consumers in these states are the biggest online shoppers
A new survey reveals which states have customers who are the most frequent shoppers and which states have the highest spenders online.
Nearly three-quarters (74%) of Oregon residents place an online order at least once a week, narrowly ahead of Utah (73%) and Nevada (72%), according to a nationwide survey of 2,000 U.S. consumers from e-commerce marketing company Omnisend.
Connecticut leads in online spending, with 14% of residents spending $500–$1,000 a month online, followed by Kentucky (12.1%) and Washington (10.5%). High-spending respondents from Connecticut were most likely to shop online at Amazon and Target. In general, only 1.8% of survey respondents across the U.S. break the $1,000 monthly online spending ceiling.
"Frequent checkouts don’t always translate into bigger budgets," said Marty Bauer, e-commerce expert at Omnisend. "Shoppers in states like Utah may be driven more by convenience and deals than by high-ticket items."
When it comes to daily online buying, 16% of Louisiana residents make an online purchase every day, more than double the U.S. average.
Overall, Minnesota residents reported the lowest frequency of shopping online, with 24% saying they engage in e-commerce only a few times a year.
The survey also indicates that frequent online shopping and high spending don’t always correlate. Four out of five Utah online shoppers keep monthly e-commerce spend below $100, despite ranking second for weekly purchases.
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Other findings
- Overall, 83% of respondents said they had shopped at Amazon in the past six months. The states with the highest rates of Amazon shopping were Colorado (91%) and Washington and Maryland (89% each).
- The states with the highest percentages of residents shopping online at Walmart in the past six months were Utah (73%) and North Carolina (70%).
- Nationally, 22% of respondents make online purchases via social media platforms. The states with the highest percentages of residents participating in social commerce were Iowa (43%) and Idaho (36%).
- Nationally, 30% of respondents had shopped on the Target site in the past six months. However, two-thirds (67%) of respondents from Target’s home state of Minnesota had done so.
- Respondents from Mississippi (39%) and Alabama (37%) were most likely to shop on Temu. These states reported average levels of overall online spend.
The survey was commissioned by Omnisend and conducted by Cint. A total of 2,000 respondents were surveyed across the US. Quotas were placed on age, gender, and place of residence to achieve a nationally representative sample among users.
