Research Topic

The TJX Cos. portfolio had an exceptional end to 2020 and a very strong start in 2021.

A new survey reveals five steps that direct-to-consumer (DTC) retailers can take to increase customer engagement with subscription programs.

Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue at least some of their new habits post-COVID-19.

Retailers with a mobile marketing strategy should include content generated by TikTok users.

U.S. consumer sentiment regarding expectations for the next six months fell to a six-month low in February as Americans — particularly lower-incomer consumers — grew more pessimistic about their financial outlook. 

Retail sales in 2021 will increase to a record $4.26 trillion, up 8.1% year-over-year, which is the highest this century.

A quick-service restaurant chain discovered a loyal hunting segment and tracked its sandwich preferences using social media.

Consumers are open to engaging with retailers via text for a wide variety of interactions.