Consumer Attitudes & Behavior

The Dec. 23 edition of SiteTalk referenced a recent survey, which found that driving responsible growth, in addition to protecting and building the brand, is a chief priority for retailers in 2011. We asked you, our readers, if that priority was consistent with your 2011 objectives. Here is what one reader had to say.

New York City -- Though Walmart's desire to enter New York City is nothing new, its latest push shows that attitudes toward the retailer opening stores in the Big Apple are changing -- in Walmart's favor.

The company recently launched WalmartNYC.com, a "community forum for customers, associates, stakeholders and public officials who want to learn more about Walmart as it continues to evaluate opportunities across the city," according to a company press release.

New York City -- An overwhelming majority (86%) of small-business respondents (86%) say that keeping their customer card information secure and feel payment-card data security is important to their business. But 60% are unaware of the costs they could incur in the event of a breach. Those are among the results of a research study of data security and fraud-prevention strategies practiced at small- to mid-sized retailers. The study is from the National Retail Federation and First Data Corp.

Walmart announced that it is funding Partners for Breakfast in the Classroom, a new initiative aimed at increasing breakfast consumption among schoolchildren and highlighting the academic and nutritional benefits of eating in the morning.

Walmart Foundation donated $3 million to the initiative being run collectively by the Food Research and Action Center (FRAC), National Association of Elementary School Principals Foundation, National Education Association Health Information Network, and School Nutrition Foundation.

Armonk, N.Y. -- The U.S. online retail sector delivered double-digit growth in December 2010 compared with the same period last year, according to analytics-based findings by IBM. Online sales were up 12%, with consumers pushing the average order value up from $171.06 to $190.42 for an increase of 11.3%.

Dallas -- Zale Corp.’s same-store sales rose 8.5% during the November-December selling period. This figure is a key indicator of a retailer's health because it gauges results at existing stores instead of newly opened ones.

Zale is refocusing its merchandise on diamonds and stepping up training of its workers, said CEO Theo Killion in a Bloomberg report. The company increased the number of salespeople certified by the Diamond Council of America to 2,000, from 800 last year, and plans to add more, he said.

It seemed like everything was going Target’s way after the company reported a 5.5% same-store sales increase during November, but then the revelation came last week of a 0.9% December comp increase and the wind came out of the company’s sales.

More than one-third of the world’s 250 largest retailers suffered a decline in sales in fiscal 2009 (encompasses June 2009 through June 2010), according to the Global Powers of Retailing 2011 report, whose results were revealed at the National Retail Federation’s Annual Convention & Expo in New York City. The annual report, from Deloitte Touche Tohmatsu Limited, identifies the largest 250 retailers around the world, provides an outlook for the global economy and an analysis of market capitalization in the retail industry.