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Consumer Attitudes & Behavior

  • Macy's boosts seasonal hiring in anticipation of holiday sales

    CINCINNATI — While research groups are predicting various results for holiday spending, such retailers as Macy's Inc. are hoping that expectations for increased spending will prove to be right and are boosting seasonal hiring in preparation. Macy’s Inc. said it plans to hire approximately 78,000 seasonal associates for its Macy’s and Bloomingdale’s stores, call centers, distribution centers and online fulfillment centers nationwide for the 2011 holiday season.

  • A.T. Kearney study sees big opportunity for retailers in aging consumers

    Chicago -- Meeting the needs of aging consumers offers retailers and brand marketers a major opportunity going forward, according to a new study by global management consulting firm A.T. Kearney.

    Mature consumers form a worldwide market segment that spent $8 trillion in 2010 and will be spending $15 trillion annually by the end of this decade, the study estimated. Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five; in 30 years, there will be more people over 60 than under 16.

  • Retail CFOs expect 3% increase in total 2011 sales, M&A activity rises

    Amid economic uncertainty and low consumer confidence levels, retail CFOs are expecting a 3% increase in total 2011 sales, according to a recent survey by BDO USA. While the number reflects the study’s most optimistic sales forecast since 2007, it is down from the 4.7% sales increase reported by the Commerce Department in 2010.

  • Holiday spending intentions bode well for value retailers

    SCHAUMBURG, Ill. — New research from Nielsen shows consumers will be practical and focused on value during the upcoming holiday season, which bodes well for Target as one on the nation’s leading toy retailers and top destination for gift givers.

  • Deloitte forecasts 2.5% to 3% increase in holiday sales

    New York City -- Retailers should expect small gains in 2011 holiday sales, Deloitte forecast on Monday. The company’s retail & distribution practice expects total holiday sales to reach between $873 and $877 billion, representing a 2.5 to 3% increase over last season.

  • Nielsen’s Holiday Shopping Sales Survey advises retailers to market early

    Schaumburg, Ill. -- Online, club, dollar, toy and consumer electronics retailers, as well as categories such as gift cards, technology, vacations and toys, will all perform well this season, according to Nielsen’s fourth-annual Holiday Shopping Sales Survey.

    Across all income levels, only 5% of U.S. households plan to spend more this year, with affluent households (those earning $100,000 or more) leading the way.

  • Retail CFOs expect 3% increase in total 2011 sales

    Chicago -- Amid economic uncertainty and low consumer confidence levels, retail CFOs are expecting a 3% increase in total 2011 sales, according to a recent survey by BDO USA, LLP. While the number reflects the study’s most optimistic sales forecast since 2007, it is down from the 4.7% sales increase reported by the Commerce Department in 2010.

  • ShopperTrak predicts 3% increase in holiday sales

    Chicago -- Retail sales will rise 3% percent during November and December compared to the year-ago period, but foot traffic will decrease 2.2%, according to ShopperTrak.

    ShopperTrak's holiday sales increase prediction follows 19 consecutive months of year-over-year U.S. retail sales growth. The expected increase is moderate compared with the 2010 holiday season's 4.1% sales increase over 2009.

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