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Survey: Apple brands dominate youth market
New York City -- Apple brands dominate the youth market, and account for the top rankings in computers, tablets and mobile phones, according to the 2012 Harris Poll Youth EquiTrend study by Harris Interactive. The annual study tracks the brands that Americans aged 13 to 24 prefer. It estimates that
With young Americans expected to spend $211 billion in 2012, knowing which brands they favor will help corporate America prepare for the upcoming holiday season, according to the survey.
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PriceGrabber survey: 52% of consumers to spend $500 or more on holiday gifts
Los Angeles -- Fifty-two percent of consumers plan to spend $500 or more on gifts this season, according to a new survey by PriceGrabber, a part of Experian. Thirty-six percent said they will spend less than $500, and 12% indicated that they do not have a budget.
Other key findings of the survey, conducted from Sept. 7-15, 2011, include:
Consumers overwhelmingly chose clothing as the most popular holiday gift purchase (chosen by 66%), followed by gift cards (52%), books, CDs, DVDs or videogames (46%) and toys (43%).