Consumer Attitudes & Behavior

New York -- A survey released Tuesday by the International Council of Shopping Centers and Goldman-Sachs found that 42% of U.S. consumers expect to spend more on back-to-school items this year than they did in 2011.

With the back-to-school shopping season already well underway as one-third of households reported that they have begun to shop, ICSC and Goldman-Sachs expect the average household expenditure on all types of back-to-school items will be about $300 this year.

Toronto, Ontario, Canada -- A recent survey of more than 6,500 U.S. consumers found that Americans consult their social media apps before, during and after retail store visits.

The survey, conducted by customer experience management solution-provider Empathica, found that mobile and social customer experience strategies are becoming more important than ever for brands, with nearly three in four consumers using Facebook to make retail and restaurant decisions.

Fayetteville, Ark. -- Researchers at the University of Arkansas's business school are looking into the potential for criminals to exploit new retail technologies like mobile coupons and touchless payment, the university said Tuesday.

The researchers, from the university's Walton College of Business, will work with the Retail Industry Leaders Association to address risks associated with the new technologies.

New York -- The slowdown in consumer spending is set to continue for the rest of the year, said Moody’s Investors Service in a new sector report entitled "U.S. Retail: Retail Sales Growth Slows Amid a Cautious Consumer.”

New York -- Retail sales fell 0.5% in June, the Commerce Department said on Monday, as consumer spending declined for the third consecutive month. The drop, which followed a 0.2% decrease in May, was unexpected as many economists were expecting growth.

Falling gas prices were attributed to some of the weakness. But even excluding sales at gas stations, retail spending fell 0.3% in June. Economists said weak job growth was making consumers cautious and eating away at consumer confidence.

WASHINGTON — U.S. retail sales declined during the month of June, the Census Bureau reported Tuesday.

U.S. retail and food services sales for the month, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $401.5 billion, an decrease of 0.5% from the previous month but 3.8% above the year-ago period. Retail trade sales were down 0.5% from last month but 3.5% above last year.

By David Asselin, [email protected]

New York -- Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday. The study shows that, for a cross-section of major consumer brands, an average of just 15% of television ad exposures reach the households that account for 80% of sales. Meanwhile, brand advertisers deliver 64% of exposures to households that account for just 2% of sales.