Consumer Attitudes & Behavior

PLANO, Texas — Investors who were holding out for some of Michael Francis' Target marketing magic to rub off on JCPenney will be left wondering what could have been, as the company announced Francis' departure effective Monday.

CEO Ron Johnson will assume direct responsibility and oversight of the company's marketing and merchandising functions.

Johnson said, "We thank Michael for his hard work at JCPenney and wish him the best in his future endeavors."

Cambridge, Mass. -- Walmart Supercenter wins the pricing battle over Amazon and Walmart.com, according to a new study by Kantar Retail. The study evaluates how a Walmart Supercenter basket contends with its online equivalent, Walmart.com, and its key online competitor, Amazon.

New York -- School is just ending in some areas of the Northeast, and already the first back-to-school shopping survey has been released. The survey, by online shopping site PriceGrabber, reveals that nearly half (46%) of consumers are planning to spend more this back-to-school shopping season than in 2011. In comparison, only 13% of shoppers planned to spend more last year, and this data was reflected in an overall disappointing back-to-school season for retailers in 2011.

LOS ANGELES — Nearly half of U.S. shoppers plan to spend more this back-to-school shopping season than in 2011, according to the latest PriceGrabber survey.

Pooling responses from 4,450 U.S. online shopping consumers, with 1,509 of the respondents planning to shop this back-to-school season, 46% said they plan to spend more this year that in 2011, while 35% said they plan to spend the same amount (compared with 52% that expressed this sentiment in 2011) and 19% are looking to spend less this year (compared with 35% in 2011).

Homebuyers who factor resale value into their purchase decision may want to consider proximity to Walmart before completing their deal, according to new research out this week showing it helps to be near a Walmart.


 

Washington, D.C. -- A report released by the Labor Department on Thursday showed that the cost of living in the U.S. dropped in May by the most in three years.

The consumer-price index declined 0.3%, more than forecast and the biggest drop since December 2008, after no change the prior month.

Economists projected a 0.2% decrease, according to the median estimate in a Bloomberg News survey. The core measure, which excludes food and energy costs, increased 0.2% for a third month.

Walmart in May continued its heightened level of advertising activity, hitting the market with an increased number of circulars that contained more pages. For a look at how Walmart’s promotional activity stacked up to other leading retailers, click here to see the last monthly data from Market Track.



 

TORONTO — A study of big-box retail consumers, released Thursday, found that only two in five consumers believe that retailers value their input, and just 29% believe it is acted upon.

According to the Consumer Insights Panel survey conducted by customer experience management solution provider Empathica Inc., 85% of the 6,500 consumers surveyed have provided some form of feedback to big-box retailers, yet only 46% believe that brands actually use this feedback to make constructive changes to the customer experience.