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ShopperTrak: Back-to-school sales to rise 4%
Chicago -- Year-over-year national retail sales and foot-traffic are expected to increase for this August’s back-to-school season, according to ShopperTrak, with the overall sales number coming in 4% higher than last year.
"This increase will follow year-over-year U.S. retail sales growth in 28 of the last 29 months,” said Bill Martin, ShopperTrak founder. “August will present retailers with a tremendous opportunity to take all steps possible to maximize their shopper opportunity and increase conversion rates."
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BTS to boost sales in August
CHICAGO — Retail sales and foot traffic will see a boost in late summer as the back-to-school season looms, according to the latest ShopperTrak report.
After a sharp decline in 2009, year-over-year back-to-school sales improved only 1.8% in 2010 before increasing 4.5% in 2011, ShopperTrak noted. Year-over-year retail foot traffic percentages also have declined during the past four back-to-school shopping seasons. When compared with the same period last year, however, 2012 sales will rise 4% in August, and retail foot traffic will increase 1.5%.