Consumer Attitudes & Behavior

Retailers should brace for strong back-to-school sales according to a National Retail Federation survey that shows a surge in K-through-12 and college spending.

Armonk, N.Y. – In-store sales of women’s clothing are expected to see a 9.2% increase in the third quarter of 2012 versus the year-ago period, according to a just-released IBM analytics-based forecast of U.S. retail sales data. The report predicts a 6.2% increase in sales of children’s clothing and a 5.2% increase in footwear. Men’s clothing, however, is forecast to lag, dropping 6.7%.

MISSISSAUGA, Ontario — Walmart Canada has invited more than 550 kids and 350 parents to participate in the first-ever Great Big Toy Testing Event. Taking place on July 21, the event gives kids and parents the opportunity to interact with more than 100 toys and will help the retailer determine the top toy list for the 2012 holiday season.

Washington, D.C. -- A survey released by the National Retail Federation and conducted by BIGInsight found that the average parent will spend $688.62 on back-to-school items this year, compared with $603.63 last year. Total spending is expected to reach $30.3 billion.

NRF cited an increased number of children entering elementary and middle school this fall, as well as necessary back-to-school replenishments after last year’s cutbacks, for the predicted improvements.

By a nearly 3-to-1 margin, retailers say that internal theft is more extensive than external theft at their establishments, according to a new survey conducted by PointofSale.com. 

“It’s interesting to me that about half the respondents view their POS system as a means of theft prevention,” said Craig Aberle, publisher of PointofSale.com, who designed the survey. “Yet, theft continues to be a rampant problem among retailers.”

Chicago -- Amazon ranks as the coolest mobile or social affiliate program,  according to a survey conducted by EPiServer, a provider of multichannel digital marketing and e-commerce software. The  survey was conducted among CEOs, VPs, directors and e-commerce managers at more than 94 organizations including retailers, manufacturers, wholesalers, catalogers, web-only merchants and local-retailers.

New York -- The Deloitte Consumer Spending Index (Index) posted its fourth consecutive increase in June, rising to 3.22 from a reading of 3.09 the previous month. The Index, which tracks consumer cash flow as an indicator of future consumer spending, is comprised of four components: tax burden, initial unemployment claims, real wages and real home prices.

NEW YORK — The Deloitte Consumer Spending Index continues to rise, thanks to improvements in the housing market.