Consumer Attitudes & Behavior

Denver -- The majority of consumers are being budget-smart about back-to-school shopping. Not only are they seeking out the best prices, but they’re also shopping early – 48% of shoppers polled said they were beginning their shopping a month before the first bell rings, according to a back-to-school shopping report by ShopAtHome.com, the coupon search engine. The report, which tracks consumer search habits on the site, also shows that 42% of consumers will shop more generic brands than last year.

Bloomberg reports this week that Walmart is becoming more sophisticated in its dealings with the government, and the company is employing an interesting tactic to gain political insights.

Earlier this week, 10 Walmart moms from the Denver area were assembled for the company's latest focus group, according to the Bloomberg report, and they were asked about their top issues and impressions of presidential candidates.

Memphis, Tenn. -- Discount-store operator Fred's Inc. said Wednesday that its same-store sales increased 1.2% during the four weeks ended July 28, helped by markdowns that increased customer traffic. The company also raised its earnings guidance for the second quarter, citing a tax settlement with the state of Tennessee.

Total sales for the month rose 5% to $136.7 million.

LAKELAND, Fla. — Publix sales grew $6.8 billion in the second quarter, a 3.2% increase from $6.6 billion for the same period last year. Same-store sales rose 1.9%.

Net earnings took a slight hit, declining 0.2%, to $381.6 million from $382.4 million in 2011. However, earnings per share for the second quarter increased to 49 cents for 2012, up from 48 cents per share in 2011.

WASHINGTON — Desire for more organic food, high-end products and mobile technologies were the driving trends of the fastest-growing retailers in the United States, according to the National Retail Federation's "Hot 100 Retailers" list. Published annually in the group's STORES August issue, the list consists of retail companies that reported the greatest increase in domestic sales between 2010 and 2011. All public and private companies with more than $300 million in sales were eligible for the list, which was compiled by Kantar Retail.

New York -- Consumer confidence unexpectedly rose in July as Americans were more optimistic about the short-term outlook than they were about their current conditions, according to a report released Tuesday by The Conference Group, private research group. The report showed that while consumers are feeling better about the economy, they remain wary about the labor markets.

NEW YORK — Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.

New York -- A survey released Tuesday by Deloitte found that shoppers are prepped to spend on back-to-school items, and plan to use their mobile phones in the process.