Consumer Attitudes & Behavior

The Dec. 23 edition of SiteTalk referenced a recent survey, which found that driving responsible growth, in addition to protecting and building the brand, is a chief priority for retailers in 2011. We asked you, our readers, if that priority was consistent with your 2011 objectives. Here is what one reader had to say.

Armonk, N.Y. -- The U.S. online retail sector delivered double-digit growth in December 2010 compared with the same period last year, according to analytics-based findings by IBM. Online sales were up 12%, with consumers pushing the average order value up from $171.06 to $190.42 for an increase of 11.3%.

Dallas -- Zale Corp.’s same-store sales rose 8.5% during the November-December selling period. This figure is a key indicator of a retailer's health because it gauges results at existing stores instead of newly opened ones.

Zale is refocusing its merchandise on diamonds and stepping up training of its workers, said CEO Theo Killion in a Bloomberg report. The company increased the number of salespeople certified by the Diamond Council of America to 2,000, from 800 last year, and plans to add more, he said.

It seemed like everything was going Target’s way after the company reported a 5.5% same-store sales increase during November, but then the revelation came last week of a 0.9% December comp increase and the wind came out of the company’s sales.

Chicago -- Year-over-year retail sales rose a solid 4% for the 2010 holiday shopping season (November/December), according to ShopperTrak’s National Retail Sales Estimate.

Conversely, total U.S. foot traffic fell slightly below expectations as consumers continued the pattern retailers saw throughout 2010 of fewer mall and individual store visits with a larger spend. ShopperTrak’s revised holiday forecast called for a 1.8% traffic increase.

NEW YORK — Front-of-pack labels may not sway customers from purchasing certain items in stores.

Conducting a study among more than 1,000 shoppers on their opinion of such labels and changes in purchase intent among 25 major brands with and without FOP labeling, HealthFocus International found that 43% of shoppers said that it’s unlikely that FOP labeling will impact their food choices, but some purchase intent scores changed by more than 25%.

Zappos.com took top honors in the sixth annual NRF Foundation/American Express Customers' Choice Survey, whose results were released at the National Retail Federation's Annual Convention and Expo in New York City. The survey, conducted by BIGresearch, is designed to gauge consumer attitudes toward retailers' customer service and provide a list of the retailer that offer the best customer service (as judged by consumers).

The Top 10 retailers in the ranking were:

More than one-third of the world’s 250 largest retailers suffered a decline in sales in fiscal 2009 (encompasses June 2009 through June 2010), according to the Global Powers of Retailing 2011 report, whose results were revealed at the National Retail Federation’s Annual Convention & Expo in New York City. The annual report, from Deloitte Touche Tohmatsu Limited, identifies the largest 250 retailers around the world, provides an outlook for the global economy and an analysis of market capitalization in the retail industry.

New York City -- A retail industry expert presented research Monday at the National Retail Federation convention in New York City that showed shoppers will continue to spend more this year, spurred by a slowly improving job market and an uptick in income.

However, Ira Kalish, director of global economics for Deloitte, added that enough shoppers are still struggling with their finances that any increase will be modest.

Chicago -- Year-over-year retail sales rose a solid 4% for the 2010 holiday shopping season (November/December), according to ShopperTrak’s National Retail Sales Estimate.

Conversely, total U.S. foot traffic fell slightly below expectations as consumers continued the pattern retailers saw throughout 2010 of fewer mall and individual store visits with a larger spend. ShopperTrak’s revised holiday forecast called for a 1.8% traffic increase.