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NRF Survey: Plenty of BTS shopping to do
Washington, D.C. -- According to the National Retail Federation and BIGinsight’s 2012 Back-to-School survey, families with school and college-aged students as of Aug. 7 say they have more than half of their shopping lists to complete.
The average person with children in grades K-12 has completed 40.1% of their shopping, while college shoppers and their families have completed slightly more at 45.3%.
Overall, school and college shoppers this year are expected to spend a total of $83.8 billion.