Consumer Attitudes & Behavior

New York City -- January saw strong growth across most retail categories, continuing the positive performance from fourth quarter 2010, albeit at a slightly slower pace, according to MasterCard Advisors SpendingPulse, a report on national retail and services sales that is based on aggregate sales activity in the MasterCard payments network and survey-based estimates for other payment forms, such as cash and check.

From a licensed product sales standpoint it doesn’t get much better than having the Pittsburgh Steelers and Greenbay Packers squaring off this Sunday in Super Bowl XLV. Both teams are storied franchises, and although they are from relatively small markets, enjoy a national following, which means plenty of shoppers have been out looking to acquire fresh gear for the big game and will be looking to do so in the weeks following the game.

Retail sales during January offered a mix bag of results and made it rather tricky to determine how much results were influenced by harsh winter weather, gift card redemption rates, a still shaky economic recovery and individual company strategies.

Washington, D.C. -- A report released Thursday by the Institute for Supply Management said that the U.S. service sector, which includes retailers, grew in January at the fastest pace in five years. The report, along with other data, suggests a growing economy and stronger hiring.

The private trade group said its index of service sector activity rose to 59.4 last month. That was up sharply from December's reading of 57.1. It was the fourteenth straight month of growth and the highest reading since August 2005.

Woonsocket, R.I. -- CVS Caremark Corp. reported Thursday that profit for the fourth quarter fell 2%. The company cited client losses and fewer Medicare prescription drug program members for the lackluster performance.

Net income declined to $1.03 billion, compared with $1.05 billion in the year-ago period. Revenue fell 4% to $24.77 billion. Wall Street expected $24.98 billion in revenue.

New York City -- Costco Wholesale Corp. reported a January same-store sales increase of 9%, topping Wall Street expectations and leading the performances of the discount retail category.

Analysts polled by Thomson Reuters expected a smaller same-store sales increase of 6.1%.

Target Corp. didn’t show the same strength, missing expectations because of strong winter storms during the month. Same-store sales edged up 1.7% for the month, missing the 1.9% increase predicted by Wall Street.

New York City -- Many retailers surprised with solid January revenue reporting on Thursday, despite snowstorms that raged across the country during the month.

The reports, many of which surpassed Wall Street expectations, offer encouragement that strength in consumer spending is continuing after a merry holiday season.
 
Costco Wholesale Corp, Victoria's Secret parent Limited Brands and teen retailer Wet Seal were among those that beat analyst expectations. Target, however, lagged, behind.

NEW YORK -- AnnTaylor Stores announced that, based upon stronger than anticipated fourth quarter sales, including positive comparable sales at both the Ann Taylor and LOFT brands, the company expects to report top-line and bottom-line results for the fiscal fourth quarter of 2010 that will exceed the current consensus of analyst expectations and be substantially higher than the fourth quarter of 2009.  The company said it also expects to report substantially stronger sales and earnings for fiscal year 2010 over fiscal year 2009.

New York City -- Teen retailers Abercrombie & Fitch Co., Aeropostale and American Eagle Outfitters will stop reporting monthly sales after Thursday.

Many retail executives say reporting sales from stores open at least a year puts too much focus on short-term results. 
 

Feeling confident that the worst is behind them, most retailers are ready to expand again as they turn their attention from steadying the ship to actively growing their business. That’s the big takeaway from Retail Horizons: Benchmarks for 2010, Forecasts for 2011 report. The annual study, sponsored by KPMG and the National Retail Federation Foundation, is widely acknowledged as the definitive state of the industry report.