Consumer Attitudes & Behavior

Atlanta -- A majority of retailers say delivering a consistent customer experience is their top priority this holiday season, according to a new survey.

Supply chain and retail technology provider RedPrairie released results of its “Holiday Hiring Snapshot” survey of 250 big-box, specialty, grocery, convenience store and food service retailers based in the United States, finding that nearly 60% cited the importance of consistency, with 29% saying they would hire more seasonal workers this year than last year.

NEW YORK, N.Y. — Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.

Purchase, N.Y. -- A report released Wednesday by MasterCard Advisors, the professional services arm of MasterCard in partnership with Wells Fargo, found that spending at small retailers in October slowed to an increase of 4.2% year over year, down from a 5.8% growth rate in September.

This was the slowest year-over-year growth rate for smaller retailers in 2012, falling below the growth rate of total U.S. retail sales by one percentage point.        

Washington, D.C. -- The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on gift cards will reach $28.79 billion.

According to NRF’s first holiday survey, released in October, six in 10 (59.8%) of those polled said they’d like to receive gift cards this year, up from 57.7% last year.

By Victor Ho, CEO, FiveStars

The busiest shopping weekend of the year is just around the corner and retailers who don’t hit their sales plan won’t be able to blame the weather.

Charleston, S.C. -- A shopping forecast released Tuesday by America’s Research Group found that 31.8% of U.S. consumers said they will shop Black Friday Weekend in search of big-ticket items. But the biggest boost will be in the five days before Christmas when more Americans than in the last seven years say they will shop.

New York -- A report released Wednesday by the International Council of Shopping Centers and Goldman Sachs found that consumers are more willing to spend this holiday season.

According to the 2012 Holiday Spending Intentions Survey, 19% of consumers plan to spend more (and 5% plan to spend substantially more) on holiday gifts this year versus last year.  This is the highest percentage of consumers reporting they intend to increase spending over the previous holiday season since ICSC began asking the question in 2004.