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NRF: Holiday weekend spending up 13% to $59.1 billion
Washington, D.C. -- The National Retail Federation reported that more than 35 million Americans visited retailers’ stores and websites on Thursday – up from 29 million last year – scoring deals on everything from hot electronic items to cashmere sweaters and toys.
According to an NRF survey conducted by BIGinsight over the weekend, traffic and spending grew over the entire weekend. More people than ever before also shopped online and in stores on Black Friday, as 89 million shoppers braved the crowds, up from 86 million last year.
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Survey: Poor in-store experiences driving showrooming
Evanston, Ill. -- Many consumers who visit a store but then buy online are not driven there by price alone, but rather by a less-than-satisfactory in-store experience, according to results from the annual holiday shopping report by the Kellogg School of Management at Northwestern University.