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Consumer Attitudes & Behavior

  • IBM Study: All consumers looking for a consistent experience, from start to finish

    Armonk, N.Y. -- The consumer of the future will be more mobile, social and self-sufficient, willing to share details on themselves and their preferences in exchange for highly personalized relationships with their favorite stores, according to a new IBM consumer survey. The study also found that consumers’ willingness to advocate for a particular retailer is becoming multi-faceted, with consumers looking for a flawless experience, whether it’s when they’re researching, purchasing, or receiving delivery.

  • Shades of Gray on Black Friday

    We’ve all seen the footage that’s become an annual ritual for media outlets reporting on Black Friday: long lines, stampeding crowds and frantic shoppers. But the real drama is how stores fare once the dust settles, and this year was no exception. The length of the lines isn’t the ultimate Black Friday metric; it’s the bottom lines for retailers around the country that tell the tale.

  • comScore: Green Monday expected to top potentially heaviest online spending week ever

    Reston, Va. -- For the holiday season-to-date, $26.6 billion has been spent online, up 13% versus the corresponding days last year, according to comScore. The firm predicts that Green Monday (Monday, December 10, 2012) is likely to be one of the heaviest online spending days of the season and a headliner for what is expected to the busiest online spending week on record.

  • Walmart’s Facebook promotion brings cheer to nonprofits

    BENTONVILLE, Ark. — As part of its 12 Days of Giving Facebook campaign, Walmart will distribute more than $1.5 million to 140 grant recipients in all 50 states and Washington, D.C., throughout the next 12 days.

    The winning nonprofits were selected from more than 21,677 nominations submitted in November by Facebook users who felt compelled to enter and describe the community impact made by their favorite nonprofit organizations.

  • Online sales keep setting records, more to come

    Online sales are up 13% so far this holiday season and approaching a record $27 billion, according to the latest tally from the digital measurement firm comScore.

    From November 1 through December 7, comScore puts total online spending at $26.8 billion, up 13% from $23.7 billion during the comparable period last year. Last week saw spending on December, 3, 4 and 5 each surpass $1 billion, according to the firm. That brings the number of billion spending days to seven. The highest volume day so far was Cyber Monday when sales hit nearly $1.5 billion.

  • ShopperTrak: November 2012

    Total U.S. Shopper Traffic in Retail Stores and Malls for November 2012

    Shopper traffic in November increased as Black Friday weekend sales promotions — and the Veterans Day holiday earlier in the month — drew shoppers into retail stores.

    As a result, the month saw an 18 percent increase in retail foot traffic compared to October. November 2012 continued a trend of year-over-year improvements with a 6 percent increase in retail foot traffic when compared to the same month last year.

  • Webinar: Keeping Up With the Consumer —2012 Black Friday Recap

    New York -- Chain Store Age will hold a webinar on Thursday, Dec. 13, 2 p.m. ET (11 a.m. PT) that will examine email marketing trends for Black Friday 2012 and how marketers used email to promote store shopping and events during the holiday weekend.

    The webinar, sponsored by Bronto, will also cover such topics as promotional trends and the influence of mobile and social. Find out what you will need to do early in next year’s holiday season to ensure success.

  • Consumer confidence falls

    New York -- Consumer confidence declined more than expected in December, reaching a four-month low as Americans grew concerned about the possibility of higher taxes next year. The Thomson Reuters/University of Michigan preliminary consumer sentiment index decreased to 74.5 this month from 82.7 in November. Economists had projected a preliminary reading of 82 for December.

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