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ShopperTrak: Foot traffic up 8.2% during ‘Black Weekend’
Chicago -- ShopperTrak reported Tuesday that it estimates retail foot traffic over the Black Weekend shopping period rose 8.2% year-over-year. That equates to more than 594 million store visits between Thursday and Monday.
Retail sales increased 2.7%, with shoppers spending about $22 billion across the weekend's four days. Thursday's "door-buster" deals drove sales and traffic earlier in the weekend.
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Focus on: Mystery Shopping
Mystery shopper reports served as a wake-up call to Kroger’s 131-store Fred Meyer division.
In 2009, Fred Meyer stores scored a meager 68.3% in overall customer impression in the reports. But over the past three years, the number has jumped to 83.8%, according to data provided by Reality Check of Seattle, the retailer’s secret shopper service provider.