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NRF Survey; Department stores and apparel stores attract last-minute back-to-school shoppers
Washington, D.C. -- A survey released Tuesday by the National Retail Federation and conducted by BIGresearch showed that department stores, clothing stores and websites are expected to attract most of the last-minute back-to-school purchases.
According to NRF’s 2011 Back-to-School survey, the average family has completed 43% of shopping for K-12 students, similar to last year’s 43.2%. College students and their parents have completed 44.3% f their shopping, up slightly from last year’s 43.1%.
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A Vintage Varsity clarification courtesy of Kathee Tesija
Not long after the Vintage Varsity collection of young men’s and women’s apparel hits stores, Target News Now opined that the garments seemed a little pricy and cost conscious college kids would be likely to defer purchases until the goods were marked down.
More specifically, we said, “College girls may love the look of the tees, tanks, sweats and shorts Target has offered up under the Vintage Varsity brand this season, but the prices the items are offered at isn’t anything to text home about.”