Consumer Attitudes & Behavior

By Martin Walker and Martin Walker, A.T. Kearney’s Global Business Policy Council

The fastest-growing age group worldwide in this century will be people over the age of 60. What must retailers and manufacturers know to adapt to this older consumer group? In the first-ever international survey of consumers over the age of 60, A.T. Kearney interviewed 3,000 people in 23 countries to find out what mature consumers want. The short answer: prices and labels they can read, packaging they can open, and more places to sit down in stores.

Bentonville, Ark. -- Wal-Mart Stores will hold its annual meeting in Rogers, Ark., near its Bentonville, Ark., headquarters on Wednesday, and said the meeting focus will be on reversing the decline in its U.S. Walmart stores’ business.

The retailer is also expected to share information about its upcoming holiday strategies and discuss capital spending plans.

Chelmsford, Mass. -- A report released Tuesday by Kronos said that the retail hiring levels have reached the highest mark in nearly three years. The Kronos Retail Labor Index, which characterizes the current state of the demand and supply sides of the labor market within the U.S. retail sector, rose to 3.9% in September, reflecting a strong gain in hires and a modest decline in applications, all on a seasonally adjusted basis. (A level of 3.0% means that for every 100 applications received, three hires occurred).

New York City -- The Conference Board Employment Trends Index, released Tuesday, showed a decrease in September to 100.95, down from the revised figure of 101.37 in August. The September figure is up 4.4% from the same month a year ago.

The NPD signed a point-of-sale cooperation agreement with Sam’s Club, the Wal-Mart Stores division, to receive and analyze sales information from Sam’s Club U.S. clubs and SamsClub.com.

Under the agreement, NPD will receive point-of-sale data from Sam’s Club, increasing NPD’s tracking coverage for clubs and e-commerce and providing its clients with a more robust view of market activity in these channels. NPD will also become Sam’s Club’s primary provider of point-of-sale and consumer panel information in the General Merchandise categories.

NEW YORK — An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study. Discounts, sales and prices are still top of mind this holiday, with 40% of consumers saying an item being on sale is the single most important factor in their decision to purchase.

It is still very early in the holiday season and anything could happen from a pricing perspective. However, with that as a caveat, it appears Target and Walmart are in a virtual dead heat when it comes to toy pricing, according to a survey by Citigroup’s senior retail analyst Deb Weinswig.

How good was the 5.3% same-store sales increase Target reported for September? We know it was toward the upper end of the company’s official guidance that called for a low to mid single-digit gain, but according to Richard Hastings with Global Hunter Securities it was the company’s best showing in September since 2006.

Reston, Va. -- Mobile phones drive digital traffic around the world, but tablets are gaining steam, according to a new report released by ComScore. The report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits,” found that smartphones and tablets are driving nearly 7% of total U.S. digital traffic.

Key findings highlighted in the report include:

New York City -- An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study. Discounts, sales and prices are still top of mind this holiday, with 40% of consumers saying an item being on sale is the single most important factor in their decision to purchase.