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Ethnic consumers represent strong potential
New York - Ethnic consumers represent strong potential for retailers, according to new data released by the Nielsen Company. For example, the 43 million African-Americans in the U.S. (about 14% of the population) buy more hand and body lotion products than the average consumer.
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SC Johnson CEO hailed champion of literacy
RACINE, Wis. — Fisk Johnson, SC Johnson's chairman and CEO, has been named "Friend of the Library" by the Racine Public Library. Johnson received the award for sponsoring the Racine Reads: Dream Big! program during the 2011-2012 school year.
The program challenged 10,000 local elementary school students to read 1 million books during the school year — an average of 100 books per child. Students rose to the challenge, by more than quadrupling the national average, by reading 180 books per student and 1.8 million books in total.