Consumer Attitudes & Behavior

New York -- Shaky consumer confidence and increased efficiencies among retailers may put a damper on retailers’ holiday hiring plans, according to global outplacement consultancy Challenger, Gray & Christmas.

In its annual holiday hiring forecast, Challenger estimated that seasonal job gains will not see a significant decline from last year’s robust numbers, but they are likely to at best match the level of hiring that occurred in October, November, and December 2012.

Redwood Shores, Calif. – Cross-channel experiences are vital to customer experience. Recent customer experience studies of retail executives — by Oracle Corp. and Tata Consultancy Services — show that to 50% and 47% of respondents, respectively, cross-channel experiences are vital to providing overall customer experience.

Walnut Creek, Calif. – While the percentage of retailers who think they know about their customers is rising, fewer retailers think they are proficient in using that knowledge for marketing purposes. According to a new study from RSR Research, “Retail Marketing 2013: Organizational Drift,” 36% of retail marketers said their customer loyalty program is a foundational element of their marketing strategy in 2013, compared to 32% last year.

New York – Men are highly engaged shoppers, with 63% of men actively looking for in-store sales and 53% regularly using coupons, according to WSL’s “How America Shops: Men & Shopping Report.” The study also shows that 67% of Millennial men use mobile phones to shop, compared to 52% of Gen X men and 29% of Baby Boomer men.

Costa Mesa, Calif. – Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.

In addition, the study shows that the first 15 days of November are the most popular time to launch a holiday-themed campaign.

Other results include:

Boulder, Col. -- Publix Pharmacy is North America’s favorite based on customer satisfaction, according to a new study of 3,600 consumers conducted by customer intelligence solutions provider Market Force Information. Target was a close second and Kroger ranked third. All three received high marks in operational attributes such as service, cleanliness, atmosphere and checkout times.

Walgreens and CVS/pharmacy ranked the highest when those consumers were asked to name their pharmacy chain, with 18% identifying Walgreens and 17% CVS.  

Washington, D.C. -- The D.C. Council failed on Tuesday to overturn Mayor Vincent Gray’s veto of the proposed “living wage” bill. According to Washington Business Journal, only seven of the required nine district councilors voted to override Gray’s veto of the Large Retailer Accountability Act.

National Retail Federation (NRF) senior VP for government relations David French issued the following statement:

Teaneck, N.J. – Physical stores remain critically important to omnichannel commerce. Results of the fourth annual Cognizant Customer Experience Study show that for consumable products, 75% of shoppers still prefer to make an in-store purchase.