Consumer Attitudes & Behavior

Total m-commerce spending is poised to exceed $25 billion this year following a 24% surge in second quarter smartphone and tablet enabled sales that pushed estimated spending to $4.7 billion, according to digital measurement provider comScore.

The firm said m-commerce spending in the first half of the year totaled $10.6 billion, representing 10% of total digital commerce during that time. With the expected seasonal surge coming in the fourth quarter, m-commerce spending could surpass $25 billion for the full year, according to comScore’s estimates.

Oberlin, Ohio - College students budgeted an average of $447.75 for back-to-college shopping, not including textbooks. However, a recent student panel survey conducted by OnCampus Research, the research arm of indiCo, a division of the National Association of College Stores, shows that despite considering price the most important factor in back-to-school purchases, college students do not always follow or even create a budget.

San Diego – Ninety-three percent of U.S. families are doing back-to-school shopping for students age 18 and younger this year and are expected to spend a total of $72.5 billion. Results of the 2013 Back to School Intentions Study from TrendSource show that school supplies are far and away the most popular item, with 95% of back-to-school shoppers buying them.

New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.

New York -- Improvements in housing and labor probably helped boost U.S. consumer spending last month. A Bloomberg survey of 59 economists in advance of the official Commerce Department July spending figures on Aug. 30 indicates purchases of goods and services increased 0.3% last month after a 0.5% increase in June.

Boston -- Brian Kilcourse, managing partner for Retail Systems Research, took some time out at the Orgill Fall Market Friday to deliver a primer on mobile technology as a driving force in the contemporary retail environment.
 
The seminar, titled "The New Rules of Retail: How Today's Consumer is Changing the Game," positioned mobile technology as a harbinger of a giant "reset" in retail comparable to the Industrial Revolution and onset of the Information Age.
 

BOSTON — Brian Kilcourse, managing partner for Retail Systems Research, took some time out at the Orgill Fall Market Friday to deliver a primer on mobile technology as a driving force in the contemporary retail environment.

The seminar, titled "The New Rules of Retail: How Today's Consumer is Changing the Game," positioned mobile technology as a harbinger of a giant "reset" in retail comparable to the Industrial Revolution and onset of the Information Age. 

By Dawn Palmer, Accenture