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Study: Men shop mobile more than women
Boston – Women are more likely to have shopped online in the past year than men (57% compared to 52%), but men are more likely to have made a purchase via smartphone (22% compared to 18%) or tablet (20% compared to 17%), according to a new study from SeeWhy Conversion Academy.
The report, “The Roles of Gender, Geography and Age in Mobile Commerce,” reveals that among 18-to-24-year-olds, women are actually more likely than men to shop via smartphone (21.6% compared to 21.3%) and tablet (20% compared to 14%).
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Will Washington ruin Christmas?
The National Retail Federation showed its Christmas spirit on Thursday by releasing a holiday forecast that calls for sales to increase 3.9% to $602 billion and assumes the President and Congress will be able to resolve their differences.
NRF’s forecasted growth rate of 3.9% is a solid figure and well above the 3.3% average growth rate of the past 10 years and ahead of last year’s 3.5% gain. In addition, the trade group’s Shop.org digital division forecast that online sales would grow between 13% and 15% to roughly $82 billion.