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SDL: Mobile research, showrooming strong this holiday season
Wakefield, Mass. – Most consumers in the U.S., U.K., and Australia are not using mobile technology for holiday shopping this year, but many will use mobile devices for product research and in-store showrooming. According to results of the 2013 Holiday Preferences Study from SDL, the majority of consumers in the U.S. (64%), U.K. (68%) and Australia (67%) are not using a tablet or smartphone more this year to purchase gifts.
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Retailers lag in omnichannel as holiday hiring grows
Shoppers continue to integrate digital devices into their lives and crave an equally integrated experience from retailers, but satisfying this heightened set of ominchannel expectation remains a work in progress for most retailers.
Few retailers have a well-defined omnichannel strategy with most professing to be in the development phase, according to a global consulting firm Hay Group. This rather worrisome insight was among the key findings in global consuling firm Hay Group’s 7th annual holiday hiring survey.