Consumer Attitudes & Behavior

Washington, D.C. — Consumers leveled off post-holiday shopping and spending in the beginning of the year due in part to severe winter weather in much of the country. According to the National Retail Federation (NRF), January 2014 retail sales, excluding automobiles, gas stations and restaurants, were flat seasonally adjusted month-to-month, yet increased 3% unadjusted year-over-year.

With usage of electronic cigarettes on the rise, a new study by e-cig manufacturer Mistic contends the majority of Americans are not opposed to second hand vapor.
 

Reston, Va. -- comScore promoted president Serge Matta to the role of CEO as the digital measurement firm swung to a profit in the fourth quarter.

Matta fills the position occupied by Dr. Magid Abraham who, along with Gian Fulgoni, co-founded the company. Abraham will relinquish the CEO role and serve as executive chairman of the board of directors, assuming a position currently held by Fulgoni who will become chairman emeritus. All appointments are effective March 1.

ComScore elevated president Serge Matta to the role of CEO as the digital measurement firm reported recorded fourth-quarter and full-year results.

Matta fills the position occupied by Dr. Magid Abraham who along with Gian Fulgoni co-founded the company. Abraham will relinquish the CEO role and serve as executive chairman of the board of directors, assuming a position currently held by Fulgoni who will become chairman emeritus.

Atlanta -- Consumer spending growth declined from December to January, but remained relatively healthy at 2.5%, according to First Data’s January 2014 SpendTrend report. SpendTrend tracks same-store point-of-sale data by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks from nearly four million U.S. merchant locations serviced by First Data. The report cited the severe winter weather that pummeled the Midwest and eastern half of the country as a factor in the decline.

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

Chicago -- Retail CFOs are feeling more confident about the state of the consumer, forecast a 5.1% increase in total sales and a 4.8% increase in same-store sales this year, according to a new BDO USA survey. The finding marks a significant increase from the number expressing similar sentiments last year.

In the study,  a majority (63%) of CFOs indicate that they include online sales in their comparable sales projections, suggesting that some of this expected growth and optimism may be linked to the exploding popularity of e-commerce.

It’s no secret that today’s teens and twenty-somethings have grown up on social media and see it as an extension of their everyday lives. But retailers who think they can just display a bunch of wares on a social media page and attract Millennial shoppers are sadly mistaken. A panel of five exceptionally bright and well-spoken Millennial consumers ages 16-21 (all offspring of prominent retail IT figures) at the recent Retail ROI “Super Saturday” event in New York gave some frank insight into how Millennials view social media.