Consumer Attitudes & Behavior

Washington, D.C. - As a result of softer same-store sales and customer traffic levels, the National Restaurant Association's Restaurant Performance Index (RPI) registered a moderate decline in December 2013. The RPI, a monthly composite index that tracks the health of and outlook for the U.S. restaurant industry, stood at 100.5 in December, down 0.6% from November and the first decline in three months.  

Chicago - An overwhelming majority (89%) of moms are regularly influenced by coupons to try new food and drink products. Conducted by online community Womensforum.com, the "Womensforum.com Supermarket Moms Survey" of 2,200 moms also finds nearly half (49%) of grocery-seeking moms see it as a frequent occurrence.

Princeton, N.J. -- Heartland Payment Systems has filed a federal lawsuit against Mercury Payment Systems, charging the company with false advertising, unfair competition, intentional interference with contractual relations, and intentional interference with prospective economic advantage. The suit, filed in U.S. District Court in the Northern District of California, San Francisco Division, alleges that Mercury is illegally competing against Heartland with deceptive trade practices.

New York – Almost eight-in-10 (77%) of consumers report that having a poor or unsatisfying experience while trying to use a website on their tablet will affect their willingness to purchase from that brand. Other tablet research from omni-channel commerce technology provider Useablenet shows that 70% of consumers say that the quality of photography and design of a tablet site influences their decision on whether to purchase

Sacramento, Calif. – Wal-Mart supercenters in California benefit communities by supporting additional job creation, small business growth and more robust sales tax revenues. According to a new economic impact report conducted by economist Lon Hatamiya of the Hatamiya Group, on average, California communities with Wal-Mart supercenters fared far better on taxable retail sales than those communities without Wal-Mart supercenters.
 

North Plainfield, N.J. – A majority of store managers (57.3%) said holiday sales met or exceeded their expectations during the 2013 holiday season. However, according to the post-holiday "Retail Sentiments Survey" from retail real estate services firm Levin Management, mid-December was the busiest time according to 26.9% of store manager respondents, followed by the weekend before Christmas with 24.4%.

Portland, Ore. – Fifty-seven percent of consumers purchased digital gift cards in December 2013 and 43% purchased physical cards. Data from prepaid product and transaction services company InComm also shows that 80% of consumers purchased digital cards in the six days leading up to Christmas and 20% of consumers purchased physical cards in the six days leading up to Christmas

Walmart Supercenters in California benefit communities by supporting additional job creation, small business growth and more robust sales tax revenues, according to a new economic impact report.

The study was conducted by economist Lon Hatamiya of the Hatamiya Group and the results were announced by Walmart, which is sure to cause opponents of the company to question the validity of the results. That said, key findings of the study show the following: