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Study: Retailers move past channels with mobile strategies
Walnut Creek, Calif. – Retailers are taking an increasingly omni-channel approach to their mobile strategies, looking to combine mobile with existing channels rather than treat it as a separate entity. According to a new study from RSR Research, “Mobile in Retail: Reality Sets In,” 49% of retail respondents said the purpose of their mobile strategy is to drive traffic to the store in 2014, compared to 33% in 2013.
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Weather Trends: March 2014
WTI expects March 2014 to trend similar in temperature to last year and below normal for the U.S. as a whole. The month starts out with cold, possibly record-breaking, in the North along with some potentially snowy and/or icy weather as a storm system moves through. Colder trends linger into the second week of the month, but toward St.Patrick’s day, temperatures look to take a turn toward trending warmer than last year.
