Consumer Attitudes & Behavior

A study of 10,000 U.S. consumers’ attitudes about retail customer service saw Sam’s Club best Amazon.com and dozens of other retailers among a field of 268 companies.

New York -- The Deloitte Consumer Spending Index remained flat in February 2014, showing only a marginal change. The Index tracks consumer cash flow as an indicator of future consumer spending.

The Index, which comprises four components, tax burden, initial unemployment claims, real wages and real home prices, ticked down slightly to 3.9 from 4.0 last month. Highlights of the Index include:

Tax Burden: The tax rate stayed at 11.8%, consistent with recent months.

San Diego – Nine-in-10 (91%) women conduct online research prior to making a purchase, and 92% are willing to pay more for competing products that receive positive online reviews. A new consumer survey from Interactions, “Retail Perceptions - The Power of Persuasion,” also found that 30% of women use a mobile device to conduct research and 37% of mobile users say they conduct research during their shopping trip.

Bentonville, Ark. – Wal-Mart is piloting a new small format convenience concept called “Walmart To Go.” The first Walmart To Go store has opened in Bentonville, Ark., location of the retailer’s corporate headquarters.

San Mateo, Calif. – Six-in-10 (60%) of those who knew about any data breaches at notable retailers, such as Target and Neiman Marcus, hold the merchant responsible for preventing future incidents of a data breach. The “2014 Consumer Reaction to Financial Data Breaches Study” of more than 2,000 adult U.S. consumers from Feedzai and Harris Interactive also found that 43% think nothing is more aggravating than getting credit/debit card data stolen.

Walmart this week opened its first small format convenience store branded as Walmart To Go in its hometown of Bentonville.

New York -- More than half (55%) of consumers want mobile wallets, according to a new survey from payment technology provider VeriFone. This percentage rises to 70% among Millennial consumers.

In addition, VeriFone data shows that 65% of U.S, consumers will continue to use credit and debit as primary payment methods in 2014. Consumers are most likely to use smartphones to small purchases (45%) via smartphone, as opposed to medium (44%) and large (29%) purchases.

Other findings include:

New York -- Rwanda, Nigeria, Namibia, Tanzania and Gabon occupied the top five places of the first-ever A.T. Kearney African Retail Development Index (ARDI), a new study designed to help large, organized retailers determine where and how to best enter Sub-Saharan Africa's rapidly growing retail market. The ARDI not only identifies the markets in Africa most attractive for retail expansion today, but those that offer the most potential in the future.