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Report: Dynamic pricing leads to holiday success
Ottawa, Canada -- Well-executed dynamic pricing strategies, such as those deployed by Amazon and Overstock, led to higher sales during the 2013 holiday season as opposed to all-season discounting and other strategies. In its “Retail’s 2013 Holiday Winners and Losers” report, pricing intelligence vendor 360pi rated retailers’ overall financial performance for the 2013 fourth quarter on a scale from +5 (above expectations/excellent) to -5 (below expectations/very poor) based on third-party financial analysts’ overall assessments.
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Retailers suffer analytics inferiority complex
Improving shopper insights in omnichannel retailing is the top ranked priority for retailers who fear other operators may be doing a better job than they are. That is one of the key findings in a new research report from industry leader EKN that shows retailers still have a long way to go when it comes to leveraging the power of analytics.