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Study: Gen Y shoppers prefer retailers that offer financing options
Austin, Texas -- Gen Y consumers, whose annual spending power is estimated at $200 billion, prefer to shop at retailers that offer financing options, according to a new study. An eNation study of more than 2,000 consumers, commissioned by financial technology company NewComLink, found that 59% of shoppers between the ages of 18 and 34 say their choice of retailer is impacted by whether that retailer offers financing options.

