Consumer Attitudes & Behavior

Retailers surely expect to move a lot of salty snacks and beer ahead of Super Bowl Weekend, but candles too?

That’s just one of the more interesting items a new survey reveals as the product categories most impacted by the big game. IRI released data detailing the sales lift of various food, beverage and consumer product categories in the run up to Super Bowl Sunday.

When it comes to e-commerce, the top driver is actually something the experience doesn’t offer.

According to two surveys of online shoppers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity, in December 2015 and January 2016, a leading 55% of respondents cited the lack of crowds, traffic and hunting for parking as a top reason to buy online. Another 46% said shopping online takes less time than shopping in stores, while 46% also mentioned free shipping.

A lot of attention has been paid to purchase drivers, but what about factors that prevent consumers from buying your products?

A new study of 900 U.S. consumers conducted in November 2015 by international law firm Morrison & Foerster indicates that concerns about privacy are reducing the number of purchases customers make.

At least once in the last 12 months, more than one-third (35%) of respondents indicated that they had decided not to purchases products or services from a company because of privacy concerns.

Slowly but surely, consumers are becoming open to the idea of switching from leather wallets to an electronic version.

Slowly but surely, consumers are becoming open to the idea of switching from leather wallets to an electronic version.

According to the new “Let’s Get Digital” consumer survey from Citi Retail Services, digital wallet usage has increased by 20% in the past two years. Thirty-five percent of consumers used digital wallets at the end of 2014, and that figure rose to 55% by the end of the year 2015.

How good is your data?

Seventy-five percent of retailers believe inaccurate data is undermining their ability to provide an excellent customer experience, according to a study by Experian Data Quality.

Impulse buying is alive and well in the United States.

Since their meteoric rise last year, 3D printers have captured the imaginations of consumers and businesses alike. 3D printers work like inkjet printers on steroids — rather than depositing a single layer of ink, 3D printers spin out successive layers until a final product is created based on a computer-aided design (“CAD”) blueprint.