Consumer Attitudes & Behavior

With only days to go in the 2016 holiday shopping season, online desktop spending continues to rise.   For the holiday season-to-date, $55.2 billion has been spent online, marking a 13% increase versus the corresponding days last year. The most recent week, Dec. 12-18, posted a strong 15% growth in online sales, marking $7.6 billion in desktop spending during the last full week before Christmas.  

A vast majority of Americans now buy online, but that doesn’t mean it is their favorite way to shop.    Approximately eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, while 51% have bought something using a cellphone and 15% have made purchases by following a link from social media sites, according to the Pew Research Center.  

The wealthiest segment of the U.S. population is cutting back a little this holiday season.      

The biggest shopping day of the year is approaching, and shoppers are ready — almost 156 million, to be exact.    On Saturday, Dec. 17, 66% of Americans – an estimated 155.7 million people –plan to or are considering taking advantage of Super Saturday sales to complete their holiday gift list, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The survey, which asked 6,890 consumers about their holiday shopping plans, was conducted Dec. 1 - 7.

Digital touchpoints are accelerating the pace of retail from all perspec-tives, including consumer demands.    A new report from digital benchmarking firm L2 identifies "must-have" omnichannel features that retailers can deploy to meet rising consumer expectations. The study evaluates the approach and performance of 96 re-tail brands with regards to key omnichannel pre-requisites.   

More of the nation’s underserved teens will have access to free technology tools and training thanks to Best Buy.   The chain plans to add nine new Best Buy Teen Tech Centers to its year-round support network in 2017. The announcement was made Tuesday, at the opening of Best Buy’s newest Teen Tech Center, in Denver, Colorado.  

A mixed bag of activity for the second week of December indicates that weekends — and perfectly timed promotions — will make or break the remainder of holiday e-commerce sales.  

The City of Brotherly Love is having a love affair with retail.    A new report from Philadelphia’s City Center District reveals that 45 national retailers have helped fuel a $1 billion investment in city real estate during the last five years.