Consumer Attitudes & Behavior

Reducing credit and debit card fraud by implementing EMV chip card acceptance has become retailers’ top payment issue in 2016.    

The off-price retailer sector will continue to build momentum and outperform the apparel retail segment during the next five years.   That’s according to a new report, "Off-Price Retailers Continue to Build Momentum on Value Appeal,” by Moody's Investors Service. Off-price retailers are anticipated to experience apparel revenue growth of 6% - 8%, outperforming the broader apparel segment by a collective 4% in the timeframe.  

The Cato Corp. reported sales of $61.2 million for the four weeks ended July 30, down 8% from the same period a year ago.     Same-store sales for the month were down 10% from the prior year.   On a quarterly basis, Cato sales for the second quarter fell 5% to $236.7 million, compared to $249.2 million a year ago. Second quarter same-store sales were down 6% from the prior year.  

Thanks to homeowners who are sitting on their houses and Millennials who are starting to buy some, Home Depot CEO Craig Menear sees a rosy revenue picture ahead for home centers. 

Jo-Ann Fabric and Crafts’ foray into mobile rebates is part of the 850-store chain’s strategy for reaching millennials. The retailer has partnered mobile shopping app provider Ibotta to offer cash-back rebates on in-store purchases, something Jo-Ann’s feels will build loyalty among the millennial set.   The multi-year partnership will provide users with special offers and cash-back options at any one of Jo-Ann Stores retail locations.  

Ninety-three percent of consumers are starting their back-to-school shopping before classes begin and receipts promise to be strong for stores.   Three-quarters of the 2,000 shoppers surveyed by JLL recently said they planned to spend between $100 and $500 on school purchases, and most of those transactions figure to take place at brick-and-mortar locations. Only 19% said they’d buy supplies online and just 25% figured to look to the Web for apparel.  

Hard hats are in big demand, as construction employment increased in 228 out of 358 metro areas in the last year.   According to a report just issued by the Associated General Contractors of America, which measured construction employment between June 2015 and June 2016, the status remained unchanged in 48 metro areas and dipped in 82 areas in the June-to-June timeframe.  

Not even a political slug fest can shake the current consumer. The latest Nielsen Consumer Confidence Index showed that consumer confidence in the U.S. is on the rise, despite the uncertainty and starkly contrasting rhetoric around key economic issues.   Per the Index, Americans remained optimistic in the second quarter with a three-point confidence increase to 113. In contrast, the global consumer confidence index for the same period was flat at 98.   Other U.S. highlights include: 

No big surprise that apparel continues to be the most popular retail category across all channels, but what is noteworthy is that clothing purchases show no sign of slowing, particularly online.   A survey by Onestop Internet revealed that the apparel category is driving online growth, with 45% of respondents saying they plan to buy more clothing online than any other retail category in the next 12 months.