Consumer Attitudes & Behavior

It may only be the first week of November, but American shoppers are steadily crossing items off of their holiday shopping lists.   As of the end of September, one-third (33%) of consumers had already started their holiday shopping, up significantly from 25% in 2015. Further, they expect to spend an average of $908, an 8% increase from last year ($839 in 2015). Among affluent consumers, this threshold increases to an average of $1,513.  

Black Friday may be considered one of the biggest shopping events of the year, but interest among consumers continues to dwindle.   Specifically, 31% of respondents in the United States said they have always disliked shopping on Black Friday, and 29% believe it is simply a marketing trick with retailers manipulating pricing to convince consumers they are getting a good deal.   

Because of the tone and tenor of the presidential campaign, lots of folks might be surprised to learn there are many other significant races going on across the country. These so-called “down-ballot” elections for governors’ offices, U.S. House and Senate seats, state legislatures and other offices may hold the real clues for what the next four years entail for employers, no matter who wins the White House. Believe it or not, there are substantive candidates actually discussing substantive kitchen table issues that impact families and communities.

Online growth — and along with it, online market share — continues to accelerate.   The trajectory is so strong that sales are on pace to hit $440 billion in 2017, a leap from $395 billion expected in 2016, according to “U.S. Online Sales Forecast: Omni-Channel Retailing Challenged by Its Success,” a report from FTI Consulting.   

The more help a consumer receives—digital and human—the more he or she is willing to spend while in the store.     Consumers spend twice as much in-store when they receive assistance from a store associate, according to a new study by InMoment, and 2.2 times more when they surf the brand’s web site while in the store. What’s more, a consumer’s average single-trip spend increases nearly four times when engaged by both in-store staff and the brand’s web site.  

An extended holiday season could translate into an 11% increase in online sales with mobile devices leading the charge.   Adobe’s “2016 Digital Insights Shopping Predictions” report predicts that 53 consecutive days (57 calendar days in total) will exceed $1 billion in online sales, compared to 31 consecutive days last year — a 71% year-over-year (YoY) increase.   

The upcoming United States presidential election is so tumultuous that it’s influencing shoppers to pull back holiday shopping plans.    With the election falling in the middle of holiday shopping, many U.S. consumers said they will have a more conservative holiday spending budget this year, according to the National Retail Federation’s annual consumer spending survey, a report that tapped 7,733 consumers about holiday shopping plans.   

Chain Store Age is sponsoring a webinar that will reveal new market research from the International Institute for Analytics. Learn about IIA’s retail industry analytics maturity index and the characteristics of the highest-performers—and see how your company measures up.     “Competing on analytics” is no longer a mystery. Find out how your company can get with the program.  

Are landlords on Manhattan’s Fifth Avenue shooting themselves in the foot by demanding record new rents for the famed shopping address?    The availability rate on Fifth Avenue increased to 15.9% in the third quarter, up from about 10% from a year earlier, according to Cushman & Wakefield Inc., Bloomberg reported.    

Consumer confidence experienced an October surprise of sorts after reaching a nine-year high in September.   The index now stands at 98.6, down from 103.5 last month.