Consumer Attitudes & Behavior

Neil Saunders, CEO of Conlumino, a New York-based retail research agency and consulting firm, offers the following insights on September sales results.  

An assessor processes your annually filed personal property tax return and assigns a value based on the cost of and age of your store fixtures. Is that assessment correct?    Increasingly the answer is “no” in a fast-changing retail environment in which online sales are turning in-store shelves into museum pieces. Online sales have increased 75.8%, to $341.7 billion, over the past five years alone. Statista forecasts that to double by 2020.  

Omnichannel retailing continues to change customer shopping patterns, but “balance” spurs sales.   More specifically, consumers’ average single-trip spending increases nearly four times when engaged by both in-store staff and the brand’s website, according to a new report from InMoment.  

Holiday sales may be on pace to increase this year, but sale-savvy shoppers will drive this boost.    The 10th annual “Accenture Holiday Shopping Survey” found that 42% of consumers said they rarely or never expect to pay full price for an item during the holiday season, and this year is no exception.   

Not only is online shopping a way of life for many shoppers, more and more of them are doing it across borders.   Those are among the findings of the third annual Pitney Bowes Global Online Shopping Survey, in which nearly one-third of consumers reported they make domestic online purchases on a daily or weekly basis. While it's no surprise that consumers frequently make domestic online purchases (94%), more than two-thirds (66%) of these consumers have also made an online purchase from another country in the past year.

Nearly half of holiday shoppers will hit the stores before Nov. 1 — and many will be looking for deals.   That’s according to a report by RetailMeNot, a digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. Seventy-three percent of shoppers said they plan to shop in brick-and-mortar stores this season, and 50% said that the deals they find will help them determine which days to shop in-store.      

The retail industry saw an increase of 10,000 jobs in September over August, according to the National Retail Federation.   The gains came as the Labor Department announced that the U.S. economy overall gained 156,000 jobs.  

Yet another holiday forecast brings more good cheer to retailers.   Consumers plan to spend an average of $636 on holiday-related expenses, up 3% from what they anticipated last year, according to The NPD Group’s 2016 Holiday Purchase Intentions Survey. They are also less concerned this year about the economy spoiling their holiday fun. When asked how the state of the economy will influence holiday purchases in 2016, the 12% who said it will have a “significant impact” is down from recent years (14% in 2015, 19% in 2014).

L Brands, operator of Victoria's Secret and Bath & Body Works, posted a better-than-expected 3% increase in same-store sales for September.      The retailer’s results were fueled by a 9% increase in comp sales at its Bath & Body Works brand. L Brands’ net sales rose 6% to $919.9 million in September.   The handful of other retailers who still report same-store sales did not fare so well.