Consumer Attitudes & Behavior

When browsing online, traditional search engines are becoming a second thought for younger consumers.

Small business sales continued to inch up in May, despite murky consumer sentiment amid incoming tariffs.

Grabbing food from the drive-thru is the top preference for consumers when it comes to visiting quick-serve chains.

Despite cost pressures from looming tariffs, Father’s Day spending is expected to increase this year.

President Trump’s tariff initiatives are having an impact on how consumers outside of the United States intend to shop this year amid rising "buying from home" sentiment.

Consumer confidence improved in May after five straight months of declines as Americans grew more hopeful about prospects for a trade deal between the U.S. and China.

With summer around the corner, consumers are weighing leisure against financial stress.

New research shows impressively high levels of consumer brand loyalty and reveals how Gen Z and other generations specifically form brand attachments.