Consumer Attitudes & Behavior

Winning retailers may partially owe their business victories to location intelligence.

McDonald’s is targeting the fastest-growing segment of the workforce through a first-of-its-kind collaboration in the quick-service restaurant industry.

Sigmund Freud admitted he did not know what women want, but Valassis knows the yearnings of online grocery shoppers.

Almost all consumers consider one factor important when selecting a brick-and-mortar store to shop.

Mother’s Day 2019 is expected to deliver the holiday’s highest consumer spending to date.

Census measurement powers decision-making by the country’s biggest retailers and manufacturers that influence more than $1 trillion.

Consumers’ concern about the environment does not necessarily translate into modified purchasing behavior.

Store brands are proving to be a powerful weapon for mass merchandisers, warehouse club stores and dollar stores as they compete against both Amazon and other brick-and-mortar retailers.