This product category is on the rise at Amazon
Amazon is giving traditional drug stores a run for their money.
The online giant’s sales of drugstore products, a subset of its health & personal care category, are growing 59% year-over-year, according to “Drugstore Products: The Amazon Effect,” a report from One Click Retail.
In addition to becoming more health-conscious, consumers are more comfortable buying household items from Amazon, including drugstore merchandise, the report found. This, combined with customers’ need to stock up on products, is driving sales for Amazon.
Generic and homeopathic brands are among the most successful items selling through Amazon. One category that is on the rise includes eye care, which is growing at a rate of 74% year-over-year. Nearly doubling in size in 2017 to an estimated value of $45 million, eye care is on track to overtake first aid as the No. 3 drugstore products subcategory on Amazon, the study said.
The smoking cessation category is also on the rise, becoming the second-fastest growing subcategory of 2017 (88% YoY growth).
“With so many well-established drugstore product brands still so focused on traditional retail, brands have the chance to get in on the ground floor of the industry's biggest growth opportunity,” said Nathan Rigby, VP sales and marketing at One Click Retail. “Amazon’s sales of drugstore products are growing at 59% year-over-year, so brands need to capture the loyalty of Amazon shoppers now to grow their sales rank, get their flywheel spinning, and collect their profits.”
The online giant’s sales of drugstore products, a subset of its health & personal care category, are growing 59% year-over-year, according to “Drugstore Products: The Amazon Effect,” a report from One Click Retail.
In addition to becoming more health-conscious, consumers are more comfortable buying household items from Amazon, including drugstore merchandise, the report found. This, combined with customers’ need to stock up on products, is driving sales for Amazon.
Generic and homeopathic brands are among the most successful items selling through Amazon. One category that is on the rise includes eye care, which is growing at a rate of 74% year-over-year. Nearly doubling in size in 2017 to an estimated value of $45 million, eye care is on track to overtake first aid as the No. 3 drugstore products subcategory on Amazon, the study said.
The smoking cessation category is also on the rise, becoming the second-fastest growing subcategory of 2017 (88% YoY growth).
“With so many well-established drugstore product brands still so focused on traditional retail, brands have the chance to get in on the ground floor of the industry's biggest growth opportunity,” said Nathan Rigby, VP sales and marketing at One Click Retail. “Amazon’s sales of drugstore products are growing at 59% year-over-year, so brands need to capture the loyalty of Amazon shoppers now to grow their sales rank, get their flywheel spinning, and collect their profits.”