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Back-to-school/college spending shows slight year-over-year improvement
Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.
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Report: Search ad spend up 25% year-over-year
San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.
Among the key findings in the research:
• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;
• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and
• Social impressions increased 13% year-over-year.