Budgets/Spending/Market Size

As economic uncertainty continues to weigh on consumers, holiday sales in the United States are expected to grow at their slowest rate since the pandemic.

Prices on back-to-school staples are up while discounts from brands are down this year, putting consumers in a difficult position.

Consumers are starting to feel the pinch of higher prices when back-to-school shopping, and many expect to make changes to their holiday spending plans.

A majority of back-to-school and back-to-college shoppers are planning to spend the same amount or more than last year, even in the face of newly-implemented tariffs on imported goods.

New insights reveal how two groups of shoppers are responding to high prices at the grocery store.

Despite occasional splurging, the majority of Gen Z consumers are taking steps to improve their finances.

Shoppers started back-to-school shopping early this year in search of deals to help offset higher costs.

Looming tariffs that are expected to impact the prices of daily essentials have consumers less confident in their finances than they were at the start of the year.