Budgets/Spending/Market Size

When it comes to sticking on budget, millennial parents prefer in-store shopping over digital commerce for back-to-school purchases.   Sixty-five percent of millennial parents believe shopping in-store enables them to more effectively remain within budget goals compared to shopping online, according to a study commissioned by Citi Retail Services. These parents plan to do the majority, 72% on average, of back-to-school shopping in a store rather than online this year.   

Back-to-school advertising appears to be losing some of its resonance with consumers.    Walmart, Target and Old Navy scored the highest awareness levels among consumers (with children under the age of 18) in a survey of BTS advertising from 30 retailers by YouGov BrandIndex. But many retailers scored less than last year.   

U.S. consumer sentiment rose to its highest level since January in early August, reflecting optimism in the overall economy and in personal financial prospects.     The University of Michigan's consumer sentiment index rose to 97.6 in the first half of August from 93.4 in July, which was an eight-month low.  Economists estimated the index would hit 94 in August.   

The third annual Amazon Prime Day attracted more shoppers than ever, with many attracted by personalized marketing efforts.    Thirty-six percent of respondents confirmed they made a purchase on Amazon Prime Day in a survey from Periscope by McKinsey, which conducted online research with U.S. shoppers to explore their attitudes and actions regarding the online giant's mega-sale. This was a substantial increase on the 22% who said they had actively shopped for Prime Day deals in 2016.   

The month of July saw a big turnover at the top.  

Based on the momentum of early back to school shoppers, Amazon is on pace to hit a record 80% sales growth for the season.    The online giant's school supplies sales have grown by 35% year-over-year in the first two weeks of the back-to-school shopping season, according to One Click Retail. Early back-to-school shopping only accounted for 9% of sales in 2016.  

Volatility in the retail industry is now hitting senior retail executives in the pocketbook.   Seventy-three percent of retail companies paid little to no bonuses to senior executives in 2017 for 2016 performance, with 35% paying no bonus and 38% paying only small bonuses to their executives, according to new research by Korn Ferry. The company conducted an analysis of 40 North American retailers with annual sales between $1 billion and $50 billion  

The retail industry lost jobs in July.   Retail industry employment declined slightly in July, decreasing 1,700 jobs from June, according to the National Retail Federation. On a three-month average, retail jobs have decreased by 4,200 jobs as calculated by NRF. (The numbers exclude automobile dealers, gasoline stations and restaurants.) On a positive note, the economy overall saw gains of 209,000 jobs in July, exceeding growth expectations for the month.  

Sales per square foot are declining across the board. But some retailers continue to pull in hefty revenue.    The No. 1 retailer in terms of sales per square foot is Apple Inc., which does a staggering $5,546 per square foot, according to research provided by CoStar.