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College students to boost back-to-school spending to all-time high
An uptick in college student enrollment will give a big boost to retailers' second biggest shopping season. Combined back-to-school and back-to-college spending is projected to reach $83.6 billion, up more than 10% from last year’s $75.8 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics. -
Deloitte: Back-to-school shopping trends include early start, shift to mass merchants
Retailers who wait until late summer this year to launch back-to-school deals are only hurting themselves, because early shoppers will spend more than late starters. That's according to Deloitte's "2017 Back-to-School Survey," which also detected a big shift in where back-to-school will be shopping this year. One thing that hasn't changed: In-store still prevails.

