Attitudes: Retailers

With back to-school season underway, many retailers are already offering deals and discounts to drive traffic to their online and brick-and-mortar stores. Staples is no different.

The retailer’s price-match program, launched a little more than a week ago, gives shoppers incentive by promising to match a competitor’s price — including prices on Amazon and any retailer with both online and brick-and-mortar stores — on any items sold in Staples stores or on Staples.com. Customers will then receive 10% off the difference.

Boulder, Colo. — Kroger is the highest ranked gasoline retailer for customer satisfaction among American consumers. According to a new study of 5,300 consumers from Market Force Information, Costco and Quik Trip tied for second, Sam’s Club ranked third, and Murphy USA, which operates standalone stations and on-site stations at Walmart Supercenters, was fourth.

Sausalito, Calif. - Retailers dominated a list of the worst companies in the U.S. to work, taking eight of the top 11 spots. According to a report from corporate review site Glassdoor.com, Books-A-Million is the worst company to work for in the U.S., with common employee complaints including low pay, high stress and limited promotion opportunities.

Ann Arbor, Mich. – Pizza chains Pizza Hut and Papa John’s are tied for the highest customer satisfaction score among quick-service restaurants. According to the 2014 American Customer Satisfaction Index (ACSI), Papa John’s (unchanged from 2013) and Pizza Hut (+3%) share the lead at 82, with Little Caesar (-2%) and Domino’s Pizza (-1%) not far behind at 80.

BOULDER, Colo. — More shoppers are purchasing private label (store brand) products in 2014 compared to the prior year. According to a recent study of more than 6,200 consumers by Market Force Information, 98% of shoppers purchase private label food items or cleaning products at least some of the time, on the rise from 96% in 2013. 

Indianapolis — In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers. “The Social Media Behaviors of Millennials, Gen X & Boomers,” the latest study from consultative social media research firm Fizzilogy firm, also explores the social media habits of these three generations.

Key findings include:
Millennials
•    Millennials live-tweet sporting events at more than twice the rate of both Boomers and Gen Xers.

Brussels, Belgium — The European Union (E.U.) is investigating lucrative tax breaks individual member countries such as Ireland, the Netherlands and Luxembourg have been giving major global companies including Starbucks and Apple. Media reports indicate the E.U. is focusing on whether certain tax loopholes these countries have provided some corporations qualify as “state aid,” which is prohibited under E.U. bylaws.

ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains. Walmart experienced a 90.1% increase in ads per circular, largely due to a reduction in the number of circulars from 10 in May 2013 to six in May 2014. Despite this decrease, overall page count remained fairly stable. These fewer, lengthier circulars were the result of an increased willingness to promote a number of categories within one circular. Eight of last May’s 10 circulars consisted of four pages or fewer.