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Survey: Frequency, delight important indicators of customer loyalty
Hackensack, N.J. – Frequency of customer visits and customer delight are crucial indicators of customer loyalty. According to a new survey of 1,000 adult U.S. consumers from branding firm Strativity Group Inc., almost 40% of customers interact with their favorite company at least weekly.
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Survey: Consumer optimism rises as gas prices fall
Alexandria, Va. - A majority of Americans say they are optimistic about the economy and low gas prices are driving the optimism. Overall, survey results released by the National Association of Convenience Stores (NACS) shows that 52% of Americans are optimistic about the economy, an eight-point jump from March.

