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Survey: Online grocery shopping grows in certain directions
Consumers are buying groceries online in increasing numbers, but are following specific trends.
According to a new survey of 12,000 U.S. grocery shoppers conducted by grocery retail consultancy Brick Meets Click and sponsored by SAP hybris, the percentage of U.S. consumers that have purchased groceries online in the past 30 days nearly doubled to 21% in the fourth quarter of 2015 from 11% in 2013. Forty-one percent of consumers have purchased groceries online at some point.

