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Attention retailers: Affluent shoppers like coupons, too
Think wealthy folks are averse to using coupons? Think again. A new study by intelligent media delivery firm Valassis found that coupon use among the affluent is strong despite their six-digit annual incomes. Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions. -
Study: Customers display cost-consciousness
Consumers who purchase at off-price retail outlets are a growing group. According to the latest Checkout Tracking data from global information company The NPD Group, two-thirds of all consumers shop at off-price retailers. Checkout Tracking analysis, which analyzes receipts and follows consumer purchasing behavior, also shows off-price buyers represent 75% of apparel purchases across all retail channels.

