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Attitudes: Retailers

  • Study points up importance of the human touch in shopping journey

    A traditional, low-tech customer service feature can help prompt shoppers to follow the path to purchase.   According to a new study from technology services company Mindtree, “Mindtree Shopper Survey 2016,” good old-fashioned human sales associates have a big impact on consumers moving from thinking about a purchase to actually making one.  
  • Plenty of room for women at the top in retail

    A Swedish retail giant that excels in fast-fashion is also a leader when it comes to breaking the glass ceiling. But a U.S. merchant is not that far behind.   
  • NRF lauds Congress for overtime hearing

    The National Retail Federation (NRF) is pleased so far with how many members of the House and Senate have reacted to the proposed new Labor Department rule that would expand overtime eligibility for employees.

    David French, senior VP for government relations, NRF, released the following statement on the hearing by the House Education and Workforce Committee on the proposed rule:

  • Study: Consumers want personalization, but most companies not on board

    Customers know what prompts them to make purchases, but the companies doing the selling may not be aware.

    A global, cross-industry study released by technology services provider Mindtree, “Winning in the Age of Personalization,” shows that 78% of consumers indicate that personalized promotions encourage them to buy products and services they have purchased before. Almost as many (74%) say personalized promotions encourage them buy relevant products and services they have never purchased.

  • Study: The price may not be right for retailers

    Retailers are not feeling confident that their pricing strategies are satisfying consumers.
     
    A new report on pricing conducted by RSR Research and sponsored by retail consulting and analytics firm Precima, “Pricing 2016: Life Becomes Unmanageable,” reveals retailers are worrying that consumers do not believe they are priced competitively enough.
     

  • Consumers aren’t buying social buy buttons

    The launch of “buy buttons” in the past year on major social networks like Pinterest, Instagram, and Twitter received a lot of attention, but so far they are not catching on with customers.
     
    According to Digiday, research firms including Forrester and GlobalWebIndex are finding low consumer usage rates for social buy buttons. Reasons include limited functionality and visibility of the buttons.

  • Retail association calls new overtime laws a “career killer”

    The nation’s two leading retail associations issued critical statements in response the release of the overtime rule by the U.S. Department of Labor. Under the new regulation, issued by the Labor Department on Wednesday, most salaried workers earning up to $47,476 a year must receive time-and-a-half overtime pay when they work more than 40 hours during a week. The previous cutoff for overtime pay, set back in 2004, was $23,660.
  • Retail gives back jobs in April

    A surprising decline in retail hiring helped trigger a weak employment report for April.

    Job growth in April slowed sharply to a seven-month low. The report gave back growth seen earlier in the year, and the retail industry — excluding automobiles, gasoline and restaurants — showed a decline of 4,900 jobs, the National Retail Federation reported.

  • The ‘least engaging’ retailers are …

    Five retail chains rank among the top 10 brands doing a poor job when it comes to emotional engagement, a measure of how well brands meet consumer expectations, according to an annual survey.

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